CONVERSE
As part of Converse’s ‘Chuck Hack’ program, we designed and developed a pair of Chucks that alerts the wearer, in real time, of weather conditions - whether it’s perfect surf conditions on the coast or a sudden rainstorm where you’re planning to go.
We released the plans on hackster.io so makers could build their own.
DIAMOND NUTS
Diamond Nuts was facing a problem - in a highly commoditized category, people couldn't justify spending more money for a product they saw as undifferentiated.
We repositioned Diamond as being part of the homemade lifestyle with the tagline "Made for Homemade" and a campaign targeting younger homemakers.
SONOS
Naming can be one of the most arbitrary, tedious, infuriating tasks for a writer.
Finding the right name for a brand, product or service can entail weeks of work only to come down to a throwaway line or suggestion that could come from anybody...
Recently, I named Sonos' newest product.
Did I mention that naming takes the mind, craft, skill and consideration that only a seasoned writer can bring?