Product Development and Marketing
I recently got the opportunity to work on an exciting new product offering with Google. While I can't share that work here, reach out for more about this project.
The Magic Minute Project
Instead of making watches the focal point (and showing the same functionality everyone else does), we strategically focused on time, the amazing things people do with it, and how the watch is additive to the time we spend.
Working with Stink Digital, we enlisted 30 influencers, letting them release content on their channels, and highlighting/aggregating it through our own. This project is a few years old now, but happily the strategy and core creative proposition are still in use today.
